Rovio Entertainment

One of the more unknown creative companies at the moment is Rovio Entertainment. This Finnish company best known from their mobile game Angry Birds, has been able to create new business around a single game.

Originally launched for the apple platforms, the game has now expanded to also Android, PC and also Windows Phones. It’s not only the game however which is selling. The game itself is only 0,99$ in the appstore. Rovio is making most of its profits through Angry Birds merchandise. They are selling plush toys, books, videos, school accessories, clothing and iPhone covers just to name a few.

There is also an Angry Birds amusement park opened in Tampere Finland, and an agry bird was the first soft toy to be sent to space aboard the Soyuz TMA-22 spacecraft for rendezvous and docking with the International Space Station.

Comparing to other game franchises in history, Rovio is the first one to be able to extend their business model to include all the above mentioned cash flows. In a way it can be compared to the Disney franchise, just that it is a 1€ game!


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